The first phase consists of getting to know all about your business and its values in the world by providing me with as much information as possible. If we seem to be a match following an inquiry, a project timeline and brand questionnaire will follow.

From there, a brand strategy that is targeted to your audience and business goals will be constructed - along with a visual moodboard to correctly establish your brand vibes and make sure your brand stands out from competition.

Once a strategy is set in place and we are on the same page, the creation process begins. This is where I will be working on your actual brand identity including: a logo suite, color palette, typography styling, patterns, icons, illustration (if needed) and image direction.

Collateral and application mock-ups will also be shown in this phase which helps to visualize your brand in real life. Once presented, we will work on any edits together and refine to your satisfaction.

The last phase is when your brand is ready for the big reveal. Once everything is approved, all final files will be exported and placed in an organized folder. Resources to correctly use your branding will also be provided including a detailed brand guideline.